Create A Unique and Modern Shopping Environment
If you’re a small retail business in the San Diego, CA, it can be difficult to stand out. Not only are you competing against bigger companies who might offer wholesale pricing, you’re fighting against the growing world of ecommerce. Engaging your customer is paramount to staying afloat. In order to make an impact, consider the modern approach that commercial automation offers. Continue reading to discover a few of the tools that technology has to offer you and your customer.
Before you can sell anything, you need to get the customer in the door. Dynamic ads that are displayed on digital signs are one tool that can excite potential customers and help bring them through the threshold.
Digital signs are screens that can display the images or video of your choosing. Control of this signage can be done from a tablet, PC or even a phone. Because they are not static, these screens can display information relevant to the day or even the hour and keep your customers informed of any promotions, new products, or perhaps they simply tell a joke.
The vibrant colors and the ability to shift between multiple images creates a truly dynamic advertisement that catches the eye. The effect is that your store gets more visibility and therefore the potential for more foot traffic.
Interactive Video Displays
Once your customers are in the door, you want to make them enjoy their experience. This means catering to the needs of many customers at once. Some people want to take their time and browse, while others know what they need and want to get in and out as quickly as possible.
The latter group probably likes shopping online. Interactive video displays allow you to recreate the ecommerce experience for these customers–with the added benefit of the immediate gratification of walking out with the desired item. These interactive touch screens can be installed on the walls or at a help kiosk, where all the products could be digitally displayed. Customers can scroll through your product selection and find out if you have what they want and where it is in the store. If a customer needs a little assistance, your staff can use these interactive catalogs as a sales tool, reviewing the pros and cons of various goods.
The background of your store can make a huge difference in the shopping environment. That means finding the audio that is right for your store. A smart commercial audio system can be synced with your favorite streaming service so that you and your staff can select the sound that best represents your store and the time.
Plus, these audio systems are easily controlled via a smartphone or tablet. The result: you and your staff can quickly make adjustments based on the environment. If the store fills up, the noise level could become quite loud quickly. In that instance, simply open the audio app and turn down the music to maintain a more comfortable volume and keep all your customers in the store.
To learn more about these commercial automation tools and discover others, contact Andrus Audio. We can help transform your retail space into a unique and comfortable environment for your clientele.
Categories: Commercial Automation>Commercial Automation San Diego CA